Skills: Brand Identity, Package Design
Farmbot is a robotic open hardware system that assists anyone with a small plot of land and a desire to grow food with planting, watering, soil testing, and weeding. With the rebrand, the design direction was to expand the demographic and access to Farmbot; this rebrand answers the following questions: what would Farmbot look like if out audience could purchase it at a store? what if Farmbot expanded to a community garden setting? What if Farmbot had the accessibility for everyone?