Skills: campaign identity, merchandise, social media, outdoor advertising
Client: NHL Anaheim Ducks
Paint It is a two person collaboration with Sam Yick for the playoff campaign for the NHL Anaheim Ducks Playoff Season. Paint It focuses on the dynamic energy of painted typography and textures. Our campaign uses type as an main element instead of as an afterthought. The choice of paint not only speaks to the name of the playoff campaign, but also aims to appeal to fans that want to “paint it orange” without having to paint their faces.