48 is a design solution that addresses the impact of recidivism. By humanizing the daily life of prisoners, the rate of recidivism is proven to be reduced by 80% and consequently improves the lives of families and communities while reducing the economic impact on society.
48 is a humane solution for prisoners that uses partnerships with furniture, apparel and technology leaders. 48 gives prisoners a sense of normalcy in their daily activities and improves their ability to rejoin society as a contributing member.
The average cell size across the United States is Forty Eight Square Feet; which is the reasoning behind my design direction of the brand. The logo mark is a representation of the size of the cell making a 6x8 square. The brand colors: black, white and orange; were chosen because of the media's portrayal of inmates and because of the first instinct of colors associated with the ones associated.
I incorporated the idea of the logo being the average size of a prison cell across the U.S. Instead of just having posters around town; The environmental advertising campaign thinking was what it is like being someone in the actual size of Forty Eight square feet.
Recidivism has been reduced in other countries by improving the quality of life and environment for the imprisoned. It is proven that through civilized treatment, Recidivism can be reduced by 80%. By redesigning the US prison we can impact positive change for society. In partnership with Ikea, my design direction was explore the possibility of having a side by side view of what humane and inhumane living looks like. In your local Ikea, the inhumane living block would be what the local prison/jail cell looks like. On the side of each wall would be facts about what we can do to accomplish a more humanize aspect.
In partnership with Dickies addressing the way inmates dress can really play a role on who they identify with for the rest of his time being. Showcasing button-ups, and real pants for them to get in the routine of getting ready for work in the morning (whether their job is in the kitchen, cleaning, or laundry service) or just getting ready to go to class (most jails and prisons are able to give college credit or help fellow inmates finish their GED) can make a real big impact for them to be able to get jobs once they are released.
The Department of Justice reported that 1 in 6 inmates in state prisons and 1 in 4 in local jails were psychotic. In partnership with Sony, addressing mental illness through a wearable would also give some "freedom" to the inmates. It is unethical that when these people are feeling depressed or having suicidal thoughts are locked away from their doctors, peers, or guards for an even longer amount of the day. What if we could prevent these symptoms from happening? What if we could see if their heart rate was increasing or decreasing before anything out of the ordinary were to happen?